What's wrong with this headline from a Duke press release? "Women's Golf Advances to Finals of Hooters Collegiate Match Play." Many people have worked hard, across decades, to establish the dignity of women in athletic events. How much money does it take for universities to agree to sponsorship by a business named and organized around leering at women? When Duke is trying to polish up its image from student parties with hired strippers, isn't anyone paying attention to the event sponsors? It's not really an issue of PR, but of respecting people for their hard work. These athletes deserve better.